The ecommerce industry has grown in popularity over the last five years. In the meantime, acquisition costs have been on the rise, making it increasingly difficult for internet merchants to acquire new consumers at a reasonable price.
In such an intense market, ecommerce marketers are duty-bound to employ low-cost high-scale channels, most notably SEO.
Google has to select the finest pages that fulfil the user’s intent, which they can assess based on the user’s search query, for each search result. In the SEO world, “keywords” are the user’s search inquiries.
For decades, ecommerce SEO experts have divided keywords into three categories based on the user’s goal. For years, SEO specialists have divided keywords into three categories depending on the user’s purpose:
- Commercial keywords: keywords that indicate an intent to buy a product
- Informational keywords: Keywords associated with a specific problem are also helpful.
- Navigational keywords: Keywords that are relevant to a specific product, brand, or place
Helping Google to display the most relevant results to their users’ search queries is a surefire method of getting promoted in their search results. Because of this, you want to display the most important pages for each keyword that your consumers search.
Start by inputting your e-commerce business into a keyword search tool like SEMrush, Ahrefs, or Moz. Export the terms and repeat the procedure for at least three of your top rivals.
You’ll now want to:
- Make a list of all the keywords you’ve found. Create a column in your spreadsheet to indicate whether each term is commercial, instructional, or navigational in nature.
- Highlight your competition’s keywords. You’ll notice that your competitors rank for terms that aren’t included in your store; create a separate tab for them so you can target them eventually.
- Organise them by amount and CPC. You’ll want to find keywords with a high volume and low CPC since the former will ensure more traffic (once you rank for them) and the latter will assist you in growing sales.
Last but not least, you should give importance to your possibilities. There will be keywords that appear appealing yet are difficult — or unrealistic — to rank for. You may apply a variety of keyword prioritisation methods; some focus on quantity, others on conversions, and so on. Choose one that best reflects your interests and start optimising your sites based on the findings you get.
The SEO environment is always changing. Your ecommerce store must change in order to continue to develop over time. However, all of these methods are well-known best practices that have been shown to be resilient against Google’s algorithm adjustments.
This article will guide you through the intricacies of ecommerce SEO, including how to handle changes in Google’s algorithm. It is important to develop an ecommerce SEO strategy that can withstand these algorithmic adjustments while still allowing your business’ growth.
After you’ve come up with your SEO strategy, it’s time to put it into action. SEO takes time, so the sooner you begin, the better for your business. Are you prepared to increase your visits?