If you’ve tried to perform SEO-related tasks on your own without input from a professional
SEO company, you’ve probably come to realize how complicated it is. There are so many factors involved, how is it possible to keep them all straight and implement all of them? Everything from content creation to building links can become a doozy rather quickly.
Luckily, there are plenty of experts out there to help you along the way. One in particular knows just how complicated the whole process, but they have helped simplify things a bit. This SEO agency advises that you focus on these 4 main aspect of SEO if you want to see the best outcome and rank as high as possible.
On-site search engine optimization basically refers to optimizing your website. This should be done before anything else. There is no point in increasing traffic to your website if you aren’t proud of its functionality or aesthetics. After you have improved these things, you can start to optimize it to the fullest.
Within your site, you should be incorporating the main keywords and phrases that people are typing in when performing a search. Try not to overdo it, though, every keyword that you use should fit in naturally within the content. Use keywords within the page titles themselves as well as throughout the content of each page.
This is referring to something called link building (or authority building). The more links leading to your site on the internet, the more authority you start to gain. To put things simply, the more authority you have the higher you’ll rank on organic searches.
Link building is a tricky thing, so this should definitely be left to the devices of professional SEO specialists. They’ll come up with a scalable link building strategy that makes sense and caters to the algorithms used by Google and other search engines.
This is where things start to get daunting for most people. Technical SEO refers to whether or not a search engine can easily read your content and handle the functionality of your site. A HUGE aspect of this is catering your site to mobile users. This is a common mistake; many companies don’t realize just how many of their customers are using mobile devices to browse the web.
Other technical factors are:
- How fast do your pages load?
- Can a search engine easily explore your site?
- How is your content structured?
- Is your website design appealing to the user?
Content is everything. After all, the internet would be nothing without its content. Content means everything from simple blog posts to official medical studies. Content is even in the form of Youtube videos of adorable puppies playing with giggling babies. Since content holds such importance, this should be one of your major focuses for marketing your business.
You’ll be creating content with the link building we mentioned before, but also original content for your own website.