Arshad Madhani is a consultant in digital marketing who has more than ten years’ experience working in the field. He got his MBA from the Texas A&M International University and since then, he has been working with clients, helping them to achieve business success. Arshad currently lives in Atlanta and in his spare time, he delights in an afternoon run, listens to podcasts, or reads. Below he shares some out of box marketing ideas to help boost your business.
Create a Quiz
Many individuals enjoy a good quiz and it could be the ideal type of interactive content to benefit your business. Though often overlooked, this strategy can be an enjoyable way of capturing leads and returning real value to the user.
To maximize your benefits, the quiz should be fun and relate to professional services competence or product knowledge. This allows clients to push leads into different directions based on their own expertise and knowledge. Added value is received when visitors share their high quiz results on LinkedIn and other social media platforms. This is a remarkable way of attracting your target persona.
Have a Contest
Another sure way of building your lead base and increasing conversions and revenue is by running a creative contest. There are online service platforms that enable you to quickly create sweepstakes and contests designed to maximize your online presence and sales potential.
Contests have the potential to yield thousands of submissions, which will allow you to accumulate and add thousands of new contacts to your lead database. Not only will this cause an increase in the total contest database, it can significantly boost website traffic for the duration of the contest, with some of this traffic potentially turning into actual sales.
— Arshad Madhani (@ArshadMadhani) January 18, 2019
Develop a Loyalty Program
These types of programs provide a strategic way of developing trust with targeted prospects. There are software programs that enable you to build loyalty programs on their platform to assist your business in capturing customer enthusiasm. It is then used to boost your lead generation and sales endeavors.
This is done by incentivizing partners, customers, and members of staff to be brand advocates for your target community through the completion of challenges. Participants are rewarded for creating content, doing online reviews, participating in forums, and commenting on blogs. They are also rewarded for submitting case studies and testimonials. Sharing testimonials with others creates new opportunities for brand engagement and gaining new lead conversions.
Create a Research Report by Running a Survey
Creating a research report on trends that impact your industry is time-consuming but extremely rewarding. Use feedback from your target personas via a survey to conduct your own research report. This data should then be used as the basis to prepare the report. You should look for similarities, patterns, and outliers.
This also gives you access to statistics, which typically create the highest level of social sharing and overall engagement on Twitter. From the Tweet, you will be able to link to the PDF report where new leads will be generated and credibility created for your brand.
Connect with Arshad
To stay in contact with him, you can log on to http://arshadmadhani.com/ and read his blog. Additionally, you can follow him on social media on the following platforms:
• LinkedIn at https://www.linkedin.com/in/arshad-madhani-71a2904/
• Facebook at https://www.facebook.com/arshadmadhani/
• Twitter at https://twitter.com/ArshadMadhani