When riding there are many different styles which you can take on for certain situations and different pieces of work, and writing a blog post is very much its own style of writing. Roger Wolfson is someone who is able to switch styles so well, an accomplished writer who has worked in law, in television and online writing columns and blog posts. Regardless of the content of the blog post there are certain things which you have to remember before sitting down to write it, and that is what we are going to go through today.
It is so very clear when people haven’t planned in what they are going to say or write ahead of time, you can feel it in the flow and you can see it in the pattern of the writing. It is essential that before you even type that first word that you have a clear understanding of the message which you want to convey, the evidence or the references which you are going to use to back that up and the style behind how you are going to put it. If you map it out first it not only becomes easier, but also better to read.
Breaking it Up
One concession which you have to make for the readers of your blog is that they are not going to have the attention span to read through a one piece diatribe, the internet just makes us do different things. We live very much in a disposable age and people no longer have the time or the patience to invest in long pieces, this is why you must break up that blog post with media, sub-headings and even lists, to make the content more easily digestible.
Remember that a blog is not a thesis and as such you should aim to keep the language light and conversational almost. If you want to write something more formal then you could perhaps preface it, aside from that keep it light and easily readable, most people are on your site for some tidbits of information, if they wanted War and Peace they’d buy a book.
Remember to include the right language for the voice which you are going for, there is little point in trying to be light and conversational if you are using the full array of the Oxford English Dictionary. This is not to say dumb yourself down of course, but given that you want all comers to be able to get some value from this it would make sense to leave the higher brow vernacular on the shelf.
Finally the most important thing which you have to focus on here is providing value to the reader, what do you hope that they will get from this? What can they expect to get from your content? Now it doesn’t matter if that is humor, information or emotion, but they have to get something.