With the developments for numerous items online, the Underground Cellar is known for its sales of different wines online. This new startup introduced fascinating ideas such as allowing their customers to buy wine deals including getting free bottles that are spontaneous, limited, and exclusive. Wines that are purchased are either shipped or kept in the Underground Cellar’s storeroom depending on customers’ orders. Since its existence, the Underground Cellar has had over 30, 000 members who discovered varieties of wines and buyers’ deals.
This unique business idea has three to six wine suggestions showing groupings of wine either from the same winery or from a selection having the same type of bottles. The recent updates in the various deals include sophisticated wines, which are more costly depending on the number of bottles ordered. The upgrade means that the customers do not only pay for their wine choices but also for the wineries and keep the collection of bottles. However, customers get to know the upgrades they will receive after the purchase.
However, the concept of the Underground Cellar ensures that wine producers keep making more wine than they can sell to their customers but also store them up. The company has helped customers to also collect and store wine and favorite wine bottles.
Facts about the Underground Cellar
Since its launch, the Underground Cellar has worked together with over 300 wineries situated in the area of Nappa Valley. It has given prominence to more than a thousand varieties of wines on its website. Presently, the Underground Cellar has sold seven figures values of wine with over 100,000 associates.
The Underground Cellar’s executive model is the fact that it developed shipping into profit making and not loss accumulating. Producers of wine often offer twenty percent of the offer’s income to the Underground Cellar. This includes commissions on each bottle and per order while serving as a source of profit for the business.
Most times, wine lovers may decide to keep up to 400 bottles of wine with the Underground Cellar’s cloud cellar. The cloud cellar is a store equipped with controlled temperature and climate for storing customers’ wines without charging them extra fees until they ship to them as requested.