For most companies (especially startups), what would be the best way to start a digital marketing strategy? While the processes might differ depending on the industry, when it comes to the general method of digital marketing, search engine optimization (SEO) and pay-per-click (PPC) methods top the list. Startups, in particular, benefit greatly from Phoenix PPC and SEO, as it allows younger businesses to develop solid marketing strategies early on.
That said, it can be a little confusing to try to figure out which is the right fit for any given company. For example, while most businesses know about the methods of SEO, what of PPC? What makes paid search great, and how is it used to generate leads for a business?
The power of paid search results
There are two types of search results that most online users tend to consider as they go about shopping for what they need online — organic and paid. Organic search results are the realms of SEO solutions, and are typically slow when it comes to getting the job done. However, it never fails to develop a solid foundation for other marketing strategies, even if it might take time.
On the other hand, paid search results provide companies with an instant avenue for success. Even if some people might trust organic over the paid results, it does not change the fact that a popular product in the paid search attracts various online shoppers.
Generating the right type of data
The trouble that comes with traditional SEO is that it can sometimes be aimless when handled by inexperienced companies. While it is entirely possible to get the necessary data, not every company is going to realize what they have. In such cases, the use of the pay-per-click model offers a much easier way to gather relevant data, with relevance being the keyword in the search for the best possible keywords.
For PPC campaigns, it does not take long for even younger businesses to build strategies based on the data collected throughout specific periods. It is not nearly as confusing as traditional SEO, as most PPC accounts and agencies are more than happy to help.
Generating leads with content marketing
Last but certainly not least, an easy way to get ahead of the competition would be a combination of the PPC marketing campaign with content marketing added to the mix. It makes use of various blogs that are relevant to the products the company sells to help generate leads and enough interest for people to eventually make a purchase. It is a relatively simple goal to achieve, as content marketing is simply writing content about the products in question to help encourage visitors to make a purchase.
The biggest question is whether or not the PPC method is more effective than traditional SEO for businesses on average. The truth is that the PPC method could potentially yield more results thanks to instant paid results and data gathering — though it does have a financial barrier of entry. With the use of
it is entirely possible for an inexperienced business to generate leads with paid results.