There are so many different crowdfunding campaigns out there, and some people who are unfamiliar with this method might not understand what all goes into this way of funding. Everything might seem unique, but a lot of campaigns follow the same blueprint to success.
One company that does a great job of helping crowdfunding ideas is a company called Crowdfund Rescue LLC. They have been around for a few years now, helping people craft a perfectly executed plan. How can people have success? A lot of it comes down to staying true to a time-tested formula.
Have a compelling story
One of the easiest ways to hook potential backers into a new product or idea is to tell a compelling story. If it is truthful, comes from the heart and intrigues enough people, they are going to part with a little bit of money to help a cause.
Have a legitimate goal in mind
It’s easy to dream about raising tons of money with a crowdfunding campaign, but it’s smarter to be realistic about it all. Not only will expectations be tempered, but a plan can be put into place to reach that goal.
A lot of platforms also only offer an all or nothing funding model. That means if a person does not reach their funding goal, they don’t receive any of that money. That’s why being realistic about it all makes the most sense.
Think of rewards that matter
Offering rewards for different types of donations towards a campaign can be a huge difference-maker. Not everyone is going to only donate to crowdfunding campaigns that offer great rewards, but it certainly helps.
Make sure it is something that a person wants, instead of being more of a novelty. It’s only going to frustrate people if they feel like they are being underappreciated.
Promote, promote, promote
Promoting a campaign during its run is essential for any type of success. Some people might luck out with some buzz surrounding the crowdfunding campaign organically, but marketing early on is essential.
Online, there is an opportunity to get in front of so many different people. Promote to the right niches, and everything should fall into place.
Always keep backers in the loop
A successful crowdfunding campaign means that money is raised, a product is put together and launched successfully, and customers are happy at all times. From the second a person becomes a backer; they should be in the loop so they know what is going on.
Remember, this feels a lot like getting a bunch of small investors behind a product. They are taking a gamble on the campaign, so they should feel entitled to get updates. This insures them that they are not just backing some idea that will never come to be. Instead, they feel confident that they are about to get something that is very worthwhile to them now and in the future.