Adding an ATM to your place of business can work wonders on boosting certain elements of your operation. If you’re looking for more foot traffic and more money coming into the store, adding an ATM can help you meet your goals.
Customers love the presence of convenience, and having an ATM in your store brings a new level of financial convenience to consumers. Take a look at a quick breakdown of a few ways adding an ATM can boost your business.
An ATM can boost sales
Having another way for consumers to access their money on hand is a great way to pave the way for more sales. If someone’s card doesn’t work, for instance, they could use the ATM to pull out cash to complete a purchase.
People who withdraw money from an ATM don’t typically just walk right out of the store either. They take some of the money they just acquired and spend it in your store.
ATMs improve marketing
Signage is all a part of your marketing, and adding an ATM neon lit sign to your store’s window is a great way to advertise your store’s upgraded convenience. Sometimes people stop into a store solely because of the ATM sign.
If seeing the sign brings people into your store, you have the chance to turn that foot traffic into dollar signs. Excellent customer service and a welcoming vibe will help to entice ATM users to spend a little more than time in your establishment.
You can make money from your ATM
An ATM machine is also a new source of passive income for your shop. Every time a person makes a transaction on the machine, you get a small cut of the deal.
In order for a user to make a withdrawal, they have to pay a fee. Depending on whether you are renting or you own the ATM machine, you will get all or part of the fee paid on every transaction.
The placement of your machine
The placement of your machine can make an impact on other aspects of your business. Placing the machine in a high traffic area is best, but pay attention to the products placed near and around the machine as well.
People are already thinking of money while they are at the ATM. Place impulse items around the machine to draw a little more attention to them.
Provide a service for customers
Boosting customer service is always good for your business, and installing an ATM in your establishment provides a new service for your customers. It’s important to make sure the machine stays well maintained and in good working order for that reason.