More people are turning to the internet to find companies to work with and brands to invest their money in, and usually, it is a company’s website and social media presence that can help persuade a person to buy into their product or service. However, a poorly optimized website which is not accessible to those with disabilities (such as vision impairment, epilepsy, hearing impairment or cognitive disorders) can cause problems for their brand reputation and bottom line. Your website needs to be accessible for those who have disabilities so that you can empower them and provide them with a high-quality service, which is why people are turning to companies like accessiBe.
To help explain why websites must be accessible, read the following guide for advice.
Increases Your Customer Base
As a business, one of your goals is to grow your customer base. While this may sound incredibly corporate, it is what keeps businesses afloat and increases their sales and profit so that they can expand. However, failing to create an accessible website for those with disabilities means that you are neglecting this potential customer base and also limiting their quality of life as they may be unable to purchase your product or service. Remember that you are business for a reason: to provide life-changing services and/or products to your customers. This means that you need to build a website that everyone can enjoy and utilize.
As mentioned above, increasing your reach and accessing another customer base such as those with disabilities may bring in greater custom. The equation is simple when it comes to increasing web accessibility and a company’s bottom line: more customers, clients, subscribers and users will often transcend into a greater number of sales. Therefore, if you are hoping to expand your company’s horizons and increase sales, the amount of content consumed, or the number of registrations made (whatever your company’s end goal is), you will want to consider making the necessary changes needed to improve your website’s accessibility.
It Could be a Legal Requirement
Certain countries consider having a website that is accessible for those with a disability to be a necessity. Therefore, not offering sufficient access to those with disabilities could leave your company open to a lawsuit and heavy fines that could leave your business bankrupt. To stop this from happening, check with the Americans with Disabilities Act and see whether your company is violating any of the requirements that should be in place.
On a business standpoint, you should be making your company website accessible for all so that you can garner a greater client base and increase your business’s bottom line. However, you should also be ensuring that your website caters for those with a disability on a morale standpoint, too. There are various services and products in place to help businesses improve their website’s accessibility so that all can enjoy your company’s products and services. Make sure to utilize them.