With the job market improving and an increase in technical roles, it’s definitely time to consider whether a switch into a tech firm is an option for your career. An SEO firm could very well be the next big move for you on your way to your dream job as CEO of a hi-tech giant.
Who Can Work for an SEO Firm?
Search Engine Optimization combines a variety of skill sets and could be an attractive career path for anyone one with a creative background who wants to gain more commercial experience, for anyone with a technical background who wants to get out of programming to reach out toward a management role, or for some with a general business or marketing skill set who is interested to focusing more on digital and technology.
Why is Search Engine Optimization Work Appealing?
Although primarily a science there are some creative elements to Search Engine Optimization, allowing a SEO expert to strategize, create and analyze every day. SEO is also a developing science, with changing variables and new techniques developed rapidly. As the Search Engine companies add new technologies such as Voice and AI, the industry and the experts in it have to adapt their techniques.
Search Engine Optimization work will also give you access to work with some of the largest brands in the world, as well as some of the fastest growing niche brands. Pick an SEO firm that works with clients in an industry that you love like health and fitness, leisure, automotive, travel, and you will be having a meaningful impact on some of your favorite brands.
You also have the opportunity to be a voice in the industry with SEO. If you flesh out your social media profiles, post regularly on the topic and write your own blog on cutting-edge techniques , you can become well known within the industry for your commentary on it. This may lead to being invited to speak at industry events or conferences, or even new job offers.
Where will Your Career go After SEO?
While there’s Internet there will always be SEO in some form or other, so if you want to stick around in SEO there will be a job for you. But Search Engine Optimization can be a springboard to other career paths such as Digital Consulting, IT Management, Digital Marketing, Marketing and leadership roles in any industry. Some experts in SEO have gone on to be Chief Digital Officers, Chief Information Officers, Chief Marketing Marketing Officers, and even CEO’s at the Fortune 500 companies.
So if you want to focus your career on Digital and develop incite into Digital Marketing then a career in Search Engine Optimization with an SEO firm could be a very good option as your next career move. It will help you develop analytical, technical, creative and marketing skill sets, and could lead to a successful career in operational leadership at a large or fast-growing tech firm.