Optimizing your sales funnel will instantly drive your revenue growth. Every customer’s journey is different, some slower than others. Thus, ensuring that your marketing efforts pay off.
To understand what sales funnel is, how it works, and how you can optimize yours for the best results, Success Financial Team has shared four insider hacks for optimizing sales funnels. Read this article well to pick up on every detail.
WHAT IS A SALES FUNNEL?
A sales funnel is the journey that a prospect goes through from their first interaction with your brand or business until they are converted to customers.
Success Financial Team has identified the four stages in the sales funnel as:
- Awareness: this is the first stage where you cause your prospect to be aware of who you are, what your business offers, and what makes you different from competitors.
- Interest: this is the next stage, where your prospects evaluate whether or not your products or services suit their interests or needs.
- Desire: in this third stage, your prospects are more concerned about the different options you offer compared to the pricing before making their final decision.
- Action: this is the last stage when they decide to make a purchase and become customers.
SUCCESS FINACIAL TEAM’S 4 INSIDER HACKS FOR OPTIMISING SALES FUNNELS
Create Valuable Content
At the beginning of a prospect’s journey, they have a need or problem that requires solving.
The fact is that you are not the only one selling the products or providing the services that they need.
At this point, the prospect needs are why they should patronize you.
When you create valuable content that is educating, prospects will trust your knowledge in the field and see you as an expert.
People are more likely to buy from your brand after reading or watching such informative content. Educating content includes; how-to videos, solution-oriented articles, research reports, etc.
Set Up A Lead-Based Landing Page
After grabbing your prospect’s attention, the next thing you need is their contact information so that you can build a relationship with them.
A lead-based landing page contains a strong lead magnet for your prospects to give you their contact information in return. Lead Magnets could be discounts, free items, eBooks, webinars, etc. These will check the interest box.
Engage User-Generated Content
User-generated content includes testimonials, reviews, comments, etc. After a prospect has shown interest in your products, they need something to seal their desire to purchase the product.
User-generated content is the surest way to do this.
Make A Clear Call-To-Action (CTA)
After getting your prospects thus far, the biggest mistake is leaving them to choose whatever to do next.
A clear call-to-action is the last straw that your sales funnel needs.
The call to action must be precise and clear. A best practice is to use a contrasting color for your CTA to grab the prospect’s attention. Examples of CTAs include: Go Premium, Start Your Free Trial, etc.
When applying the hacks above, prepare to welcome all the benefits of optimizing your sales funnel. Thanks for reading.