You may have been recommended to consider using a Reputation Management Agency, but do you really one? With the rise of Social Media and online company, product and service ratings sites like Feefo, TripAdvisor, Glassdoor and Trustpilot; your brand and company are at risk of being damaged by negative reviews, biased comments and even attacks by competitors. You may think it’s very difficult to first of all monitor this risk to your brand’s reputation, but most of all to address the issues and reverse the harm these can have. Your main concern might be what a prospective customer or client will come across during a Google search. This is where a Reputation Management Agency comes to your rescue.
What does a Reputation Management Agency do?
A Reputation Management Agency utilizes software and expertise to monitor and then counteract negative online damage to your reputation. They spend time to identify the websites where negative reviews and comments are damaging your reputation and over time replace these with positive articles, reviews and comments. They don’t necessarily delete the damaging posts but the new posts they create are strategically designed to rank higher on search engine rankings and to drown out the negative comments.
Is Reputation Management necessary?
With the increase in open reviews and rankings it is becoming more important than ever to consider what your online reputation looks like. What are your current customers saying about you and what are your potential customers perceptions after reading this information? Just take a look through TripAdvisor and its clearly obvious that companies with the best reputations are the ones that will receive new customers, while restaurants and hotels that have built up bad reviews slowly work down the list and end up likely out of business. That’s a scary prospect for nay company. Type in your company or brand name in a Google search and see what is posted about you. Are they the results you really what prospective customers and employees to read?
How do you pick a good Reputation Management Agency?
Well, that’s like asking how to choose a good Marketing Agency, you go with a company who are good at what they do. If a Reputation Management Agency has a good online reputation then quite frankly they’re a good choice because either they are very good, or they have managed to change their reputation online to portray that they’re good, and therefore they are good at online reputation management.
But as a pointer, a good Reputation Management Agency won’t be providing a quick fix, they will work over a long period of time to enhance your online reputation. This deeply-embedded work will last for decades and greatly improve your online reputation. It will improve your chances of landing new clients and reassuring new employees.
So is it time to use a Reputation Management Agency? Yes, it always is, even before any negative comments and reviews surface, take action now to utilise a good RMC agency to manage your online reputation.