Notes on Remixing the Presidential Election and the Influence of Vidding
It has been a couple months now since I released my latest political remix “So You Think You Can be President?” (SYTYCBP). In that time it has been viewed around 20,000 times via various video-sharing sites and has been linked to and discussed on blogs about remix culture, politics and humor. Not bad for a politically transgressive and critical video, especially considering its nine minutes long and has a relatively slow narrative build which does not exactly follow the formula for political humor on YouTube. So a week before Obama’s inauguration I wanted to write this wrap-up post to share some of my creative process, motivations and influences for that project.
Over the past two years we saw a flood of remix videos on the topic of the 2008 US presidential elections. Some were creative, entertaining or down right hilarious but ultimately, for me, many ended up feeling a bit like amateur commercials eerily similar to the candidate’s own nationwide television-advertising campaigns. I had hoped this torrent of politically inspired mash-up activity would yield more videos critical of the election process, of the presidency as an institution or of the candidates’ strikingly similar policies on key issues. I had for the most part been avoiding participating in this remix frenzy but as November 4th drew closer I was still disappointed with most of the remixed messages created thus far. So I decided to throw my own remixed perspective into the ring.
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