Tag Archives: LEGO

Remix Gendered LEGO Commercials with HTML5 Video

Remixer

In January 2012 the LEGO Group released their “LEGO for girls” line called Friends which includes a series of pink pastel colored kits focused on the lives of 5 Polly Pocket style mini-dolls. In the TV commercials these mini-dolls bake cupcakes, go to the beauty shop and take care of pets. In contrast LEGO produces over a dozen themes marketed primarily […]

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The LEGO Violence Collection

LEGO_Ninjas

A short remixed supercut made from 22 LEGO television commercials for 12 different LEGO themes released between 2009 and 2012. LEGO’s marketing aimed at boys has become progressively more aggressive and violent over and now focuses primarily on conflict and combat play scenarios. This video montage was originally created for Feminist Frequency’s webisode: The LEGO Boys […]

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The LEGO Friends House is on Fire

LEGOFriends_Fire_Box

So what happens when something in the would of LEGO Heartlake City catches on fire? Since there are no fire or medical services in the new “LEGO’s for girls” Friends theme I guess they’ll just have to call the boys to put it out. This is the kind of absurd situation that arise when toy […]

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