In January 2012 the LEGO Group released their “LEGO for girls” line called Friends which includes a series of pink pastel colored kits focused on the lives of 5 Polly Pocket style mini-dolls. In the TV commercials these mini-dolls bake cupcakes, go to the beauty shop and take care of pets. In contrast LEGO produces over a dozen themes marketed primarily [...]
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A history of subversive remix
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The Gendered Ad Remixer App
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Media stories
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Future Projects
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