In January 2012 the LEGO Group released their “LEGO for girls” line called Friends which includes a series of pink pastel colored kits focused on the lives of 5 Polly Pocket style mini-dolls. In the TV commercials these mini-dolls bake cupcakes, go to the beauty shop and take care of pets. In contrast LEGO produces over a dozen themes marketed primarily [...]
A short remixed supercut made from 22 LEGO television commercials for 12 different LEGO themes released between 2009 and 2012. LEGO’s marketing aimed at boys has become progressively more aggressive and violent over and now focuses primarily on conflict and combat play scenarios. This video montage was originally created for Feminist Frequency’s webisode: The LEGO Boys [...]
Here’s a short video interview I did while participating in the 2011 Zemos98 Festival in Seville Spain. They asked me to talk a little bit about Political Remix Video and how I got started making subversive mashups.
Over the past several years I’ve been recording TV commercials and using them in educational remixing workshops. I’ve found that fair-use remix video can be a fantastic way to combine critical media literacy, technical skills and creative play to help youth understand, deconstruct and reconstruct mass media messages about gender roles. At the 2010 Open [...]
In late 2010, the Chevron corporation rolled out their new “We Agree” advertising campaign. I guess it was meant to present Chevron as a common sense oriented yet pragmatic and caring mega conglomerate. Needless to say it comes across as a desperate and failed attempt at human authenticity. The fail reached epic proportions when the [...]
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Batman Reimagined