Marketing practices have transformed over time, especially within the past few years. Companies are no longer focusing on traditional media outlets like magazine, newspaper, television, or radio. Now, they are focusing on modern media that revolves around the internet.
These practices are commonly referred to as digital marketing. Digital marketing was born not long ago, but it has taken over the marketing world in a way that nobody could have predicted. Now a lot of people are wondering how digital marketing will evolve in the years to come.
Video content will be everything
OK, maybe not everything – there wills will still be words written all throughout the internet – but marketers will start to utilize video in a whole new way. As of right now, nearly 35% of all online activity is spent watching video. As time goes on, this number is expected to rise, especially in relation to social media.
As people scroll through Facebook and Instagram, the majority of their time will be spent watching the short clips and video footage that is shared by friends and sponsored by the social media platform. Companies are starting to understand that video is the ultimate way to tell a story and hold the attention of their potential customers as effectively as possible.
Instagram will surpass Facebook
It is a well-known fact that Instagram is the social media network for young people and Facebook is for the older crowd. Right now, Facebook has way more users but that is expected to change in the near future. The next generation will be all about Insta and Facebook won’t even be on their radar. More older generations will also give Instagram a try and abandon their Facebook accounts (or at least not use them to the same extent).
For this reason, companies are putting more effort into building their Instagram presence. This involves paid advertising within the platform, gaining a higher following, and reaching out to Influencers who can market their brand name.
Blockchain will continue to grow
Blockchain and crypto might have been confusing to companies a few years ago, but more leaders are starting to better understand it and fully grasp – not to mention appreciate – the concept. There will soon be more focus on marketing using blockchain technology. According to Fourth Source:
“By incorporating certain aspects of blockchain technology, marketers and businesses alike will be able to engage and grow their audiences in new ways. With the blockchain, micropayments can be deposited directly to users’ wallets whenever they interact with commercial emails — or with video ads.”
More focus will be placed on voice activation
We all know about the powers of Alexa. All you need to do to find the information that you’re looking for is ask Alexa, Amazon’s virtual assistant that is all-knowing. In the upcoming years, however, Alexa will be a thing of the past.
Google is expected to implement voice activated search capabilities so that you can search for something without ever needing the keyboard. Companies are starting to alter their websites to be more compatible with voice-activated searches.