In January 2012 the LEGO Group released their “LEGO for girls” line called Friends which includes a series of pink pastel colored kits focused on the lives of 5 Polly Pocket style mini-dolls. In the TV commercials these mini-dolls bake cupcakes, go to the beauty shop and take care of pets. In contrast LEGO produces over a dozen themes marketed primarily [...]
A short remixed supercut made from 22 LEGO television commercials for 12 different LEGO themes released between 2009 and 2012. LEGO’s marketing aimed at boys has become progressively more aggressive and violent over and now focuses primarily on conflict and combat play scenarios. This video montage was originally created for Feminist Frequency’s webisode: The LEGO Boys [...]
So what happens when something in the would of LEGO Heartlake City catches on fire? Since there are no fire or medical services in the new “LEGO’s for girls” Friends theme I guess they’ll just have to call the boys to put it out. This is the kind of absurd situation that arise when toy [...]
Last year I used the HTML5 <video> element combined with the PopcornJS framework to dynamically display source media data in separate boxes around my Donald Duck Meets Glenn Beck remix as the video played in real time. This time around I was interested in exploring ways to layer data directly on top of the video [...]
Here’s a short video interview I did while participating in the 2011 Zemos98 Festival in Seville Spain. They asked me to talk a little bit about Political Remix Video and how I got started making subversive mashups.
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Batman Reimagined