When I saw Google had somehow forgotten to include any ads in their Project Glass promotional video I just couldn’t resist fixing that little oversight for them. So less then 24 hours after Google released their video I remixed and uploaded my own slightly more realistic version of the augmented reality glasses – now featuring contextual Google Ads for your life!
Of course I’m exaggerating a bit here for visual effect to mimic the modern web browsing experience. Google will probably not be this obvious with their interface but there’s no question the company will be gathering massive amounts of extremely sensitive personal data based on what you look at and for how long. The company may use this data to build detailed consumer profiles and/or sell über targeted ads. Because let’s face it, Google really is just a massive advertising company at heart.
For the record: All of the AdWords used are actual Google ad returns found via Google searches based on the dialog, situation or setting in the original Google video. Yes “Music, Stop!” does actually return an ad asking if you’d like to listen to music.
Google really can’t be too annoyed at this remix because after all I’m just putting Google Ads overtop of a Google video on Google’s owned video hosting service. Still I should point out that they have not yet accepted my video response request on YouTube.
Press & Media:
• The Atlantic – A Remix of Google’s Project Glass Video—Now With Ads
• ABC News – Google Glasses: Will You Want Google Tracking Your Eyes?
• Slate – What’s Missing From Google’s Project Glass Concept Video? Ads!
• Washington Post – Google’s Project Glass gets an ad makeover
• Forbes – Here’s What Google Glasses Will Really Show (Ads, Of Course)
• Huffington Post – Google Glasses With Google Ads Shows Terrible Future Ahead
• Gawker – What Google’s Creepy Cyborg Glasses Will Probably Be Like: Ad-Heavy
• FOX News – Parody Videos Take on Google Glasses Project
• NY Times Bits – The heavily monetized remix of Google’s Project Glass video
• TPM – Google Glasses Get Ads In Hilarious Remix Video
• Fast Company – With Google’s New Glasses, Your Head Is Your Smartphone
• CTV – Google touts connected vision with Project Glass
• San Francisco Chronicle – Google’s Internet glasses a window into isolation
• Smithsonian Magazine – Google Goggles Aim to Augment Reality
• PC Magazine – Wearing Google’s Project Glass
• CNET – Google’s Project Glass: You ain’t seen nothin’ yet
• TreeHugger – Augmented Reality Glasses Offer Peek Into Our Consumerist Future
• Gizmodo – The Five Funniest Google Glasses Parodies
• WSJ All Things D – Google Glasses Complete With Inevitable Annoying Ads
NEW • CNET – Adbusting satirical video sees through Google’s new goggles
NEW • PSFK – Was Google’s Project Glass Created Just To Sell Ads?
Back in February 2012 Sebastian Anthony wrote about the then-rumored Google glasses on Extreme Tech saying – “Remember, Google is ultimately an advertising company, where eyeballs directly translate into money — and it’s hard to get any closer to your eyes than a pair of augmented reality glasses. When you look at a car dealership, Google will be able to display ads from a competitor. When you sit in front of a computer, or TV, or stare through a shop window, the glasses will be able to track your head movements and report back on the efficacy of display ads. Perhaps most excitingly, when you read a newspaper or book or other static medium, Google could even overlay its own, interactive ads.”
Fair Use Notice:
This transformative remix work constitutes a fair use of any copyrighted material as provided for in section 107 of the US copyright law. “ADmented Reality” was remixed by Jonathan McIntosh and is licensed under a Creative Commons BY-NC-SA 3.0 License permitting non-commercial sharing and remixing with attribution.