Reel Grrls Workshop: Gendered Ads Remixed
Over the past few years I have been developing a series of fun workshops that use simple video remixing projects as an engaging way to teach critical media literacy to youth. Back in December I taught one of these workshops with the Reel Grrls – a Seattle based non-profit that aims to empower girls to critique media images and to create their own films. As both a fun introduction to the remixing process and also as a form of creative media literacy I gave participants the assignment of switching the video and audio from Saturday morning cartoon toy commercials aimed specifically at boys with those aimed at girls. The resulting juxtapositions provided hilarious and insightful commentary on the way the advertising industry manipulates gender roles and helps develop gendered socialization in children.
http://www.vimeo.com/8268124Embedded above are remixed ads by Reel Grrls Sahar & Diana – also make sure to check out Julia & Caitlin’s remix ads, Gwyn & Emma’s remix and Mari’s remix. I had a lot of fun teaching this workshop and was definitely inspired by the Reel Grrls media making talent, skill and creative energy.
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[...] remixing ads and gender roles: Reel Grrls’ latest workshop Back in December I wrote about Reel Grrls, a non-profit organization based in Seattle that offers girls media literacy tools and video production skills. Reel Grrls paired with Jonathan McIntosh – a video remixer, new media teacher, and activist who blogs at Rebellious Pixels – to facilitate a workshop titled “Gendered Ads Remixed.” [...]
[...] Buffy vs Edward video authored by McIntosh, but that’s not all he’s done. Check out Sahar and Diana’s remix video, created by students in McIntosh’s [...]